Presented by the Alliance of Arizona Nonprofits in partnership with the Maine Association of Nonprofits
Every nonprofit should be engaged in mission-based advocacy. And yes, 501(c)(3) nonprofits have the right — and the responsibility — to be advocates. Done right, advocacy also is a powerful builder of an organization’s brand, community, and donor list.
During this session, you will learn:
- Three reasons why advocacy should be in your nonprofit's strategic plan
- How advocacy excites nonprofit boards and donors
- What are and how to use low-cost digital advocacy technologies
- When and why to collaborate with other advocacy networks
- Smart ways to get started quickly
Presenter
Rob Leighton is the executive director of the iMission Institute, a digital-first marketing agency and technology consultancy working exclusively with social sector organizations. Rob founded iMission in 2012. The iMission team has become trusted partners to national, regional and local nonprofits in the areas of strategic growth, advocacy, marketing and fundraising.
Rob holds a bachelor's degree in economics from the University of Michigan and a master’s degree in business administration from Yale University.
For more information and to register, visit the event page.