Maine Philanthropy Center

Building Connections for Maine Grantmakers

Corporate Funders Gathering - Impact Evaluation: How Do You Know You're Doing Good?

Thursday, October 24, 2019 -
8:30am to 10:30am EDT
Iris Network
189 Park Avenue, Portland
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You’ve got a grantmaking or corporate giving program – but how do you judge whether it’s making an impact?

At each corporate funders gathering, we ask participants what they’d like to learn about. Over the past few years, “evaluation” has proven a popular answer. Companies are at so many stages of development when it comes to evaluating their corporate giving initiatives:  While some organizations have been doing evaluation for a long time, others are just starting to imagine possible evaluation methods.

At our October corporate funders gathering, we’ll take a look at how companies evaluate their efforts to improve communities and advance the common good. Together, we’ll explore questions such as:

  • How do companies determine philanthropic “success”?
  • How do corporations define “impact,” and how do they know that their philanthropic spending is impactful? 
  • How is ROI (return on investment) determined when it comes to corporate philanthropy?
  • What kinds of benchmarks or measurement tools do companies use when evaluating their grantmaking and giving programs? 
  • What has worked well – and what has proven less useful – when attempting to evaluate the impact of grantmaking and giving programs?
  • How do companies use the data they gather through evaluation and assessment processes to improve their philanthropic initiatives?

The day will start off with remarks by Charlene Cates of Machias Savings Bank. She will provide a brief case study about how MSB is shifting its evaluation lens away from public relationship measurements and towards community impact measurements. We then will turn our attention to measurement and evaluation. Tony Cipollone of the John T. Gorman Foundation will provide insight into measurements for foundation giving and grantmaking, after which Charlene will offer some additional comments about measuring the success of corporate giving programs. 

After Charlene and Tony get the ball rolling and take some questions, we'll throw open the conversation and give everyone a chance to not only share questions, ideas, and resources related to the questions listed above, but also discuss other queries generated during the course of the morning.

We hope that you will join us for this casual peer learning seminar/conversation, which will offer an opportunity to gather with your corporate giving colleagues to discuss shared concerns, challenges, and successes.


Registration Discounts

Take advantage of a 10% discount on registrations for multiple participants from the same company.  Invite your colleagues!

To receive the discount:

  1. Register at the normal price. Ideally, one person from your organization will be able to register everyone who is attending in a single transaction. But if that's not possible, no worries.
  2. When the time comes to pay, choose "Pay by Check."  Do not pay by credit card.
  3. Finish the registration process.
  4. Our registration system will kick out a registration confirmation. It will tell you that you owe X amount of dollars. Ignore that. 
  5. Alyssa will email you an invoice with the correct discounted amount. Upon receipt, you may either mail payment in or else give Robert a call (207-780-5039) to pay by credit card.
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