Operating Archetypes: Philanthropy's New Tool for Strategic Clarity

Publication date: 
April 2022
Operating Archetypes news release graphic

A new analytical framework designed to support more thoughtful and effective philanthropy by helping funders better understand and articulate their distinct position in the philanthropy ecosystem.

The eight distinct operating archetypes distilled by RPA include: Talent Agency, Think Tank, Campaign Manager, Field Builder, Venture Catalyst, Designer, Underwriter and Sower. Each is defined by several core attributes that range from the philanthropy’s value proposition to its skills to its advancing equity, relationships, and more.

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