Presented by Philanthropy Massachusetts
Conducting a capital campaign can seem daunting, especially if it’s your first one. This workshop will help you understand what it takes to conduct a successful capital campaign. We will explore traditional and non-traditional approaches to structuring and conducting a campaign and address a myriad of important questions to ask before you even take the first step including: How do you know when your organization is ready? What factors need to be in place to be successful? How does a small or medium sized nonprofit that’s capacity-constrained position itself for success? What should be expected of staff and board leadership?
We will discuss the pros and cons of conducting a feasibility study, and we’d be remiss if we didn’t tackle the deep-seated fear that capital campaigns adversely affect annual fundraising goals. (They should do the opposite!) We’ll even explore alternative approaches like focusing on crowd raising as a major campaign strategy.
By the end of the workshop, we will have examined different kinds of capital campaigns, explored the diversity of paths you can take with your team, and outlined the core ingredients for success. You will leave with an understanding of the questions to ask before the launch and what you will need to do to attract and inspire a community of investors who will make your campaign vision a reality.
For maximum benefit, please consider inviting key board members and executive leadership to this workshop so your team can walk away with a shared understanding.
Price
Member fee: $25
Base fee: $40
For more information and to register, visit the event page.